Real estate development and PropTech analyst, journalist and marketer. Ex-Propmodo; drawing on a background in multifamily investment and brokerage. Passionate about biodiversity, better urban planning, and spaces with soul. Catch me in the PNW.
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I'm Logan, a veteran real estate analyst, built environment innovation writer, and content marketer. My mission is to add expertise, understanding, and thorough analysis to a business oversaturated with unhelpful, empty hype content.I started my career in multifamily real estate: Investment roles with J.P. Morgan and several smaller developers, as well as time spent in brokerage with Cushman & Wakefield.In 2018 I pivoted to PropTech marketing and research as Propmodo's head of research. I subsequently led marketing for Bullpen, the top staffing platform for commercial real estate firms. Other clients include a huge range of PropTech businesses from pre-seed to Series C: Tenant experience, smart home automation, investment platforms, and beyond. I've also worked with leading brokers at firms like Walker & Dunlop and Institutional Property Advisors.
What I Do
Real estate development support.
Scouting and researching multifamily and mixed-use development opportunities is my earliest skill-set.
Fractional content marketing leadership.
I help built environment brands become category leaders by establishing winning teams, campaigns, and content funnels.
Journalism: property innovation, geography, and beyond.
I'm passionate about built environment storytelling, and sometimes the best way to share a good story is to tell it myself.
Pro bono marketing and media guidance for high-potential pre-seed/seed-stage PropTechs.
I periodically provide content marketing advisory for PropTech firms with compelling products. Bonus points if you're involved in sustainability, biodiversity, place-making, or housing affordability. If that sounds like you, let's chat.
My journalistic writing focuses on built environment innovation, commercial real estate, economics, urban planning, and geography. Here are a few examples.
Pro-housing zoning policy gains traction nationally — but runs into barriers
Learning from the cities where black Americans live longest
(RICS | Modus)
The new broker order
Last resort: Housing crisis in vacation towns
Get in touch
Let's talk about what you're working on.
© 2023 Logan Nagel