Logan Nagel

Hi, I'm Logan. I'm part senior PropTech product marketer, part CRE professional, 100% built environment nerd.I'm also...

  • Ex-J.P. Morgan + Cushman & Wakefield.
    I'm a trained CRE professional myself, not just another career marketer who doesn't know NOI from IRR.

  • Experienced with pre-seed to series C PropTechs, investors, and brokerages.
    Investment management platforms to tenant experience; cold storage to multifamily.

  • A LEED Green Associate, Fitwel Ambassador, and CRE Analyst grad.
    I speak real estate and PropTech.

  • Published in Commercial Observer, Urban Land, RICS, and many others.
    I bring journalistic rigor to every project.

What I Do

  • Fractional CMO and product marketing services

  • Turnkey content planning and execution

  • Brand identity development

  • GTM planning

  • Sales enablement material development

  • Offering memoranda planning and copy

  • Thought leadership development

  • Support for marketers on leave

About

I started my career in multifamily real estate: Investment roles with J.P. Morgan and several smaller developers, as well as time spent in brokerage with Cushman & Wakefield.In 2018 I pivoted to PropTech marketing and research as Propmodo's head of research. I subsequently led marketing for Bullpen, the top staffing platform for commercial real estate firms. Other clients include a huge range of PropTech businesses from pre-seed to Series C: Tenant experience, smart home automation, construction procurement, investment platforms, and beyond. On the CRE side, I've worked with brokers at firms like Walker & Dunlop and Institutional Property Advisors, major multifamily syndicators, industrial developers, and beyond.When I'm not marketing built environment brands, I perform comedy, write creatively, and ride my bicycle in Tucson and Portland.

Writing

My journalistic writing focuses on built environment innovation, commercial real estate, economics, urban planning, and geography. Here are a few examples.

© 2023-2025 Logan Nagel